Last year, we covered an ambitious collaborative R&D project called “Startup Genome,” created by three young entrepreneurs, Bjoern Herrmann, Max Marmer, and Ertan Dogrultan. The goal of the ongoing project was (and is) to take a comprehensive, data-driven dive into what makes tech startups successful — and not so successful.
Out of its research came, among other things, Startup Compass: A free benchmarking tool that leverages its data to allow entrepreneurs to evaluate their progress compared to other startups in their space. The product’s overarching goal is to allow founders to make more informed product and business decisions by “utilizing a data-driven feedback loop,” according to its mission statement.
While part of the team has since split off to focus on Blackbox, an educational program and startup accelerator, Herrmann and Marmer have continued toiling away at Startup Genome, collecting data from the some-16K startups that signed up for Startup Compass — and beyond. Today, a year removed from launch, the entrepreneurs believe that Startup Genome is finally crossing the threshold, reaching a critical mass of data on the world’s top entrepreneurial ecosystems.