Courtesy: Jocelyn K. Glei
The Start-Up of You, written by Casnocha and LinkedIn co-founder Reid Hoffman, is that playbook. It argues that we can no longer expect to find a job, instead we must make our jobs. As Hoffman says, we have to “find a way to add value in a way no one else can. For entrepreneurs, it’s differentiate or die — that now goes for all of us.”*
Relevant for recent grads to mid-career professionals in the midst of a transition, Start-Up provides pragmatic, actionable advice, finishing each chapter with tasks to complete in the next day, in the next week, and in the next month.