Courtesy: Jocelyn K. Glei


“We need a new playbook,” says entrepreneur and author Ben Casnocha. “The world has changed. The world of work has changed. Many of the assumptions that have guided how we think about careers in America are no longer true.”

The Start-Up of You, written by Casnocha and LinkedIn co-founder Reid Hoffman, is that playbook. It argues that we can no longer expect to find a job, instead we must make our jobs. As Hoffman says, we have to “find a way to add value in a way no one else can. For entrepreneurs, it’s differentiate or die — that now goes for all of us.”*

Relevant for recent grads to mid-career professionals in the midst of a transition, Start-Up provides pragmatic, actionable advice, finishing each chapter with tasks to complete in the next day, in the next week, and in the next month.

I chatted with Casnocha — a longtime favorite blogger of mine — after reading Start-Up to explore the book’s themes in more depth and investigate his collaborative process with Reid.
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